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FreshPaws

Prakhar

Brand Name:

Owner:

Brand USP:

                         FreshPaws offers high-quality, fresh, and nutritious food for pets, made from human-grade ingredients. The brand emphasizes transparency, sustainability, and health, ensuring pets receive the best possible diet without any fillers or artificial additives.

Revolutionizing Pet
Fresh Food with Deskin Studio

With so many places for pet parents and veterinarians to shop and learn, making a real impact is tricky. Our pet care marketing team helps brands be engaging and memorable—in-store, in-clinic and online.

Pet Marketing Services

Pain Points

Brand Awareness

Despite the quality of FreshPaws products, the brand struggled to build recognition in a crowded market.

FreshPaws found it challenging to engage with pet owners and convey the benefits of their fresh food products.

Customer Engagement

High website traffic did not translate into expected sales figures, indicating issues with the conversion process.

Sales Conversion

Lack of consistent and compelling content across platforms was hindering FreshPaws from showcasing its products effectively.

Content Strategy

Solutions Offered

Deskin Studio facilitated partnerships with popular pet influencers to create authentic, relatable content that highlighted the positive impacts of FreshPaws' products.

Influencer Partnerships

FreshPaws found it challenging to engage with pet owners and convey the benefits of their fresh food products.

Targeted Social Media Campaigns

Deskin Studio produced high-quality, informative content including blog posts, videos, and infographics to educate pet owners about the importance of fresh, nutritious food for their pets.

Content Creation:

Deskin Studio conducted a thorough analysis of FreshPaws' current marketing strategies, identifying key areas for improvement.

Comprehensive Brand Audit

FreshPaws found it challenging to engage with pet owners and convey the benefits of their fresh food products.

Email Marketing

FreshPaws' website content was optimized for search engines to improve organic traffic and visibility.

SEO Optimization

Within six months, FreshPaws saw a 50% increase in brand recognition. Targeted ads and influencer collaborations significantly boosted their social media following and engagement.

How It Changed the Game for FreshPaws

+50%

Brand Awareness

The new content strategy led to a 40% increase in social media interactions. Pet owners started sharing their success stories, creating a strong community around the brand.

Customer Engagement

+40%

Optimizing the website and streamlining the conversion process resulted in a 30% increase in online sales. The website's bounce rate decreased, indicating that visitors were more engaged and likely to make a purchase.

Sales Conversion

+30%

The email marketing strategy nurtured existing customers and converted leads into loyal customers, with repeat purchases increasing by 25%.

Loyal Customer Base

+25%

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