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Pawtaaka
Pawtakha was a brand-new entrant in the market, with no content library to support its launch. They needed premium-quality product videos and photos for their website and social media — content that didn’t just look good, but truly showcased the functionality, appeal, and quality of their pet accessories.
The Problem
15
high-quality videos delivered in 10 days
100%
of videos under 30 seconds for social and web
300%
increase in engagement
We were clear from the start: every frame had to make the product shine. So, we built a shoot strategy that combined aesthetic appeal with functional storytelling.
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Content Strategy: Designed a full suite of website and social-first videos to visually communicate product quality, usage, and appeal.
- Shoot Planning: Carefully selected dogs, locations, lighting, and props to match product utility and tone.
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Use Case Mapping: Shot outdoor products (like harnesses, leashes, and summer vests) in real outdoor conditions to show durability and fit.
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Style-led Filming: Shot indoor products (like tees, bandanas, bows) in cozy, controlled environments to highlight comfort and cuteness.
Our Approach
What We Did
1.
Built a detailed product-content map to cover every variant and use case
2.
Produced and edited 15 videos within 10 days rare for pet shoots
3.
Ensured each video stayed under 30 seconds with clear storytelling
4.
Delivered content in formats optimized for both social reels and website listings