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Pawtaaka
Pawtakha was a brand-new entrant in the market, with no content library to support its launch. They needed premium-quality product videos and photos for their website and social media — content that didn’t just look good, but truly showcased the functionality, appeal, and quality of their pet accessories.
The Problem
How we took them to..
15
high-quality videos delivered in 10 days
100%
of videos under 30 seconds for social and web
300%
increase in engagement
Our Approach
We were clear from the start: every frame had to make the product shine. So, we built a shoot strategy that combined aesthetic appeal with functional storytelling.
Content Strategy: Designed a full suite of website and social-first videos to visually communicate product quality, usage, and appeal.
Shoot Planning: Carefully selected dogs, locations, lighting, and props to match product utility and tone.
Use Case Mapping: Shot outdoor products (like harnesses, leashes, and summer vests) in real outdoor conditions to show durability and fit.
Style-led Filming: Shot indoor products (like tees, bandanas, bows) in cozy, controlled environments to highlight comfort and cuteness.
What We Did
1.
Built a detailed product-content map to cover every variant and use case
2.
Produced and edited 15 videos within 10 days — a rare feat for pet shoots
3.
Ensured each video stayed under 30 seconds with clear storytelling
4.
Ensured each video stayed under 30 seconds with clear storytelling